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Marketing Content Examples For B2B Businesses The best marketing content resonates with consumers at an emotional level. It delivers new ideas and insights that help people to solve their problems. The most effective marketing content is entertaining whether it's an engaging video or a precise white paper. It adds value to its readers and satisfies its branding goals. Learn from these eight branded examples of content that are done right:. Blog Posts Blog posts are a well-known kind of marketing content that companies employ to share their thoughts, thoughts and stories on their websites. They can be educational or cover any topic. They can include videos, images or audio, to enhance the quality of the content and enhance the on-page search engine optimization (SEO). The process of creating blog posts that are high-quality begins by conducting market research to discover and confirm a few essential facts about your audience. Once you have an understanding of your audience you can begin brainstorming ideas and writing. Common types of blog posts are listsicles, how-to articles as well as infographics and curated collections. These types of blog posts ensure that your website is full of variety and has the quality your visitors expect from you. A how-to blog post, for example, can help your audience learn new techniques and assist them in solving an issue. This makes it an essential piece of marketing content that keeps your audience interested. A collected collection is a particular kind of blog post that includes several actual examples to prove the point. This kind of blog post can be used to promote an organization and build credibility. Case Studies Case studies may not be as exciting as a viral post, but they are still one of the most powerful marketing tools you can design. They are great for showcasing your skills and establishing trust with potential customers. A well-written case study can help your audience solve a specific problem by demonstrating how your product or service helped a previous customer solve the same problem. You can employ a variety of content formats to make your case studies more engaging, including videos and infographics. But be careful not to transform them into advertisements, as it will undermine the credibility of your brand. Instead, you should focus on creating a valuable resource that will motivate and empower your readers. You can also create case studies that showcase testimonials from customers and user-generated content (UGC). This increases trust and makes your website more credible. UGC is most efficient when it is backed by data. White Papers White papers, unlike feature and blog posts, typically longer and offer more research and information. B2B businesses use them to show the power of their thinking or to offer an unique perspective to help readers make buying decisions, learn more in the field, or to solve business problems. Due to their high quality of deep content They are a fantastic tool for building trust with readers who are not experts and establishing businesses as an authoritative source of knowledge. They also help move potential customers through the sales funnel. White papers can be found in a variety of styles, but the most effective ones are designed to specific audience. Everything from the tone to distribution strategy should be tailored to the reader you want to attract. White papers usually contain research findings, but they can easily get lost in theories without offering readers practical applications. To avoid this, backgrounders and solution-oriented white papers should include some kind of success story to keep readers engaged. Additionally, interactive designs are increasingly popular in white papers. They let readers filter charts and data tables to narrow down the information they are looking for which makes it easier for them to comprehend the information at a high level and traverse the sales funnel. Videos Videos are a powerful way to communicate with your audience and are an excellent way to promote your business in a lively and engaging manner. They are perfect for capturing your audience's attention, as well as communicating complicated concepts easily. Some of the most popular video types are instructional videos, demonstrations and tutorials. These videos are designed to help your customers learn about your products and services, as well as to increase customer loyalty. These videos can be used to highlight the expertise of your company and can be used as a blog post, or as part an sales presentation. These videos are an excellent way to engage with your customers. Particularly, if they're relevant and relate to current events or movements. When you're releasing a animated explainer video or holding a live Q&A session testimonials are a simple way to build brand trust and encourage potential customers to buy your product. You can ask your existing clients to record their experience with your brand or jump onto Reddit and host an AMA (Ask Me Anything) session. You can create screen-share videos and how-to videos that are titled based on specific issues. For example, if you have an e-commerce service that assists small to medium-sized businesses run their online store, title your video “How to Create a Shopify Store”. This will assist you in ranking it in search engines. Testimonials Testimonials are another type of social proof that makes people trust a brand. They can be in text or video form and are a powerful tool to boost sales and improve a company's online image. Testimonial content is beneficial because it focuses attention on the needs of the client and how a products or services helped them solve their problems. It also provides credibility to the business because it shows that others have tried the product and found it beneficial. If you choose to use testimonials, ensure that they contain the name, company name, and the title of the person who wrote them. This will increase their credibility. Make the testimonials as personal as possible by including a face. This can help create a connection between the client and the brand. You can add testimonials to other pages on your website. Some companies have a separate page dedicated to testimonials, but you can also incorporate them into other pages. For instance when a testimonial is about an item, you can display it on the relevant product or checkout page. This will stop a testimonials section from being less frequently visited than other pages, but still giving the same social evidence. Interactive Landing Pages Interactive elements on landing pages boost the level of engagement of visitors. This type of content can help you reach its goal of turning visitors to leads. Interactive pages are more engaging than static pages that have the usual signup form and marketing content. In this interactive landing page for Mooala dairy-free milk, the brand uses an approach that is playful to convey its benefits and keep the visitor interested. The page also includes an easy form that offers multiple options for registering, which shortens the conversion path even further. Another example of an interactive landing page is this one from TransferWise the money transfer company. The first page offers real-life success stories and social proof to reassure prospective customers that the service is worth their money and allows them to fill out a short form to find out more details about how the product operates. For B2B marketers who sell high-end products, a landing page is an opportunity to build a list of leads. You can offer a free eBook, webinar, or a free trial, or any other content that will entice your customers to sign up for their contact details. Headache Trackers At the point of consideration at the time the client has identified their issue and is researching solutions, content should inform users about headache triggers and treatments. Examples include infographics which provide data on the top causes of headaches, or white papers that share exclusive research on the science behind headache remedies. White papers often require users to provide their email address to gain access. This builds credibility and trust for the brand with prospective customers. Minen states that headache trackers, which let users monitor their stress levels and food intake, can be beneficial for the consideration stage. best content marketing tools cautions users to be cautious when drawing conclusions based on the tracking data. It could not be a real representation of their triggers for headaches.